As one of the most densely populated cities in the world, Dhaka struggles with chronic traffic congestion, environmental degradation, and limited space for new road infrastructure. Introducing cable car services in Dhaka represents not only a novel solution to these urban challenges but also a unique business opportunity. With proper planning and execution, cable cars can significantly contribute to urban mobility while offering a profitable and sustainable venture. This article outlines key business strategies for launching and operating a successful cable car system in Dhaka.
. Market Analysis and Demand Forecasting
Before investing in any major infrastructure project, it’s essential to understand the market landscape. Dhaka’s public transport system is currently overburdened and inefficient. Commuters often spend hours stuck in traffic. A modern, efficient aerial transportation alternative like cable cars can address this issue.
Key target markets include:
- Daily office commuters
- Students
- Tourists (both domestic and foreign)
- Residents in densely populated and congested areas (e.g., Uttara, Gulistan, Mirpur)
Demand forecasting models must be developed based on:
- Current traffic patterns
- Population density
- Existing public transport routes
- Willingness to pay for time-saving alternatives
. Strategic Route Planning
Cable car routes should connect key business hubs, residential areas, and public service zones (such as hospitals, schools, and transport terminals). Priority areas include:
- Uttara to Airport (to ease pressure on roadways)
- Mohakhali to Gulshan to Banani (corporate and diplomatic zones)
- Mirpur to Farmgate to Shahbagh (high-density commuter corridors)
An ideal route should:
- Avoid major building clusters to reduce construction challenges
- Maximize elevation to avoid traffic intersections
- Ensure integration with metro, bus, and rickshaw services at terminals
. Public-Private Partnership (PPP) Model
Given the capital-intensive nature of cable car systems, a PPP framework is recommended. Under this model:
- The government provides land rights, permits, and regulatory support
- The private sector invests in construction, technology, and operations
- Revenue-sharing and profit margins are pre-defined
This model reduces risk for both parties and ensures smoother regulatory approvals. International developers with experience in urban cable cars (e.g., in MedellÃn, La Paz, or Istanbul) could be invited as partners.
. Revenue Model
To make the venture financially viable, a multi-pronged revenue model should be designed:
- Ticket Sales
The core revenue stream comes from commuter fares. Pricing should be affordable (comparable to CNG/rickshaw for short distances) but scalable depending on distance or peak hours. Options may include:
- Daily passes
- Weekly/monthly subscriptions
- Discounts for students and seniors
- Advertising and Branding
Cable car cabins, terminals, and towers offer valuable real estate for:
- Commercial ads
- Sponsorships by telecom, FMCG, or tech companies
- Digital display ads inside stations
- Tourism and Premium Rides
Special packages for tourists can include:
- Scenic rides over the Buriganga or Hatirjheel
- Evening city light views
- Onboard guides or digital storytelling
- Retail and Food Outlets
Stations can feature:
- Cafés
- Convenience stores
- Branded kiosks
This adds to passenger convenience and generates rental income.
. Operational Excellence
Efficient operation and safety are critical for long-term success.
- Maintenance and Safety
Regular maintenance contracts with experienced global cable car providers (e.g., Doppelmayr, POMA) are essential. Safety drills, emergency response systems, and real-time surveillance are non-negotiable.
- Technology Integration
Smart cards, mobile ticketing apps, GPS-based cabin tracking, and passenger load analytics should be part of the system.
- Customer Service
Trained staff for on-ground assistance, clear signage, multilingual announcements, and feedback mechanisms will enhance user satisfaction.
. Marketing and Public Engagement
Winning public trust and interest is key in a conservative transport market.
- Awareness Campaigns
Prior to launch, run campaigns focusing on:
- Environmental benefits (zero emissions, noise-free)
- Time saved compared to road traffic
- Affordability and safety
- Pilot Rides and Influencer Marketing
Offer trial rides to social media influencers, university students, and journalists. Their positive reviews will attract wider attention.
- Community Inclusion
Engage local communities near tower and terminal sites. Offer job opportunities or small vendor spots to ensure local support.
. Environmental and Social Impact Strategy
Dhaka suffers from high pollution levels. Cable cars can be promoted as an eco-friendly alternative due to their low carbon footprint.
- Solar-powered stations and cabins should be considered
- Use of recyclable construction materials
- Reduce pressure on roads, thus indirectly cutting emissions
- Minimize land acquisition to avoid displacement
. Risk Management and Contingency Planning
Every business strategy must account for potential risks:
- Weather-Related Risks
Bangladesh’s monsoon season poses operational challenges. Develop a system to pause operations during storms and resume safely. Offer refunds or alternate rides if needed.
- Regulatory Delays
Establish a dedicated legal team to handle permits, city zoning, and construction regulations.
- Public Resistance
Some groups may resist new infrastructure. Community dialogue, transparency, and proper communication can help mitigate this.
. Scaling and Replication
Once the pilot phase succeeds:
- Expand to other areas of Dhaka (e.g., Old Dhaka to New Dhaka link)
- Explore similar models for Chittagong, Sylhet, or tourist zones like Cox’s Bazar
- Partner with international development organizations for funding and technology transfer
. Long-Term Vision and Sustainability
The ultimate goal should be to create a sustainable, integrated urban transport solution. Key long-term strategies include:
- Integration with the Dhaka Metro Rail and Bus Rapid Transit (BRT) network
- Climate-resilient infrastructure planning
- Local skill development (train engineers, technicians, staff)
- Continuous feedback from users to improve experience
